About LGLM

Created to help IFAs win respectful, referral-like introductions.

Our mission is simple: make warm, relevant conversations with HNWIs happen every week — without spam, pressure, or brand risk. LGLM was born from a decade of outreach, marrying human tone with AI-assisted precision.

For Independent Financial Advisors Emotion-led copy 20+ targeting filters
Vision and financial growth

Our mission

Authentic connections that respect an advisor’s brand and an HNWI’s time — delivered with precision, empathy, and transparency.

We exist to help advisors focus on advice. Everything else — discovery, invites, follow-ups, and triage — is our job. Conversations begin when timing fits life events (relocation, education, tax, safety), not when a funnel says so.

  • Built on 10+ years of outreach know-how.
  • Respect first: no misrepresentation, no early pitching, no spam.
  • Transparent by design: you always see who we target and why.
Team aligning around mission and client outcomes

Leadership

Experienced operators blending financial-services expertise with precision outreach.

Robert O’Grady

Robert O’Grady

Co-Founder and CEO

25+ years across the UK, Hong Kong, and the Middle East helping wealth managers and IFAs scale with modern client-acquisition and secure, non-equity-correlated solutions. At LGLM he guides positioning and quality so conversations feel referral-like.

Varun Sabharwal

Varun Sabharwal

Co-Founder and CTO

Founder of numerous SaaS Products around Business Acquisition and Lead Generation. Varun built LGLM to give IFAs a predictable path to warm introductions using respectful, emotion-led message frameworks and transparent targeting. MBA — MIT Sloan & Nova SBE.

What we value

Principles that keep pipelines warm and reputations strong.

Trust & Transparency

We operate inside your accounts with full visibility. You see people, filters, and copy — always.

Measure, Improve, Excel

We iterate weekly on acceptance and reply data to compound results without risking brand tone.

Keep It Simple

Clear ICPs, short invites, human follow-ups — optimized for busy HNWIs, not bloated funnels.

Community & track record

Evidence that consistency compounds over time.

200,000+Leads
10,000+Conversions
300+Clients served

Want introductions that feel like referrals?

Talk to an Expert Exclusively for IFAs collaborating with GAP

Book a Demo

Schedule a personalized walkthrough with our team.